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TOY COMPANY BUSINESS PLAN

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Toy Company Business Plan
BUSINESS PLAN TOYS FOR A NEW GENERATION INC. January 19, 1991 
With two lines of “Do-it-Yourself educational cards for young people already on the market, Toys for a New Generation expects to increase its market and product ranges significantly. The following plan details the new card ideas and outlines the manner in which they will be
introduced. 
 MISSION STATEMENT   EXECUTIVE SUMMARY   PROCEDURES   $100,000 WISH LIST   FINANCIAL DATA 
MISSION STATEMENT
To develop, manufacture, and market high quality products for children that are enjoyable for the child, have educational benefits for the child, and are a good value for the purchaser.
EXECUTIVE SUMMARY
Purpose of Plan
Toys for a New Generation Inc. is currently financed by personal funds of the founder and a line of credit from First Bank of Boston. However, our rapid growth has exhausted funds from these sources. Since 15 products are currently developed and being sold, we feel confident enough in our products and concepts to look for outside sources. This plan has been written to summarize our history and to state our goals and plans to achieve them.

The Company
People buying items for children want value for their dollars. They want products that are both enjoyable to children and worthwhile. Toys for a New Generation is committed to supplying products that fulfill these requirements.
We currently have 15 products that are being sold nationwide. These have been introduced in phases.

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