Why the Kiki Challenge is dangerous



First there was planking , then there was the Nae Nae , then flossing – the internet continuously churns out new viral crazes that send people crazy.

The latest trend is the “KiKi Challenge” which consists of jumping out of a moving car and dancing along to the Drake song “In My Feelings”, miming a love heart and pretending to drive a car.  If your parents were anything like mine, they would’ve no doubt insisted that jumping out of a moving car could lead to an accident.  Yet, the Kiki Challenge seems to be here to stay, so read on to find out all you need to know so you can be down with the kids, like us, erm, bruv

What is the Kiki Challenge?  A Kiki Challenge video consists of the passenger in the car leaping out and dancing along to Drake’s song “In My Feelings” at a certain part of the song  The lyrics consist of:

[Chorus 1: Drake]   Kiki, do you love me? Are you riding? Say you’ll never ever leave from beside me ‘Cause I want ya, and I need ya And I’m down for you always KB, do you love me? Are you riding? Say you’ll never ever leave from beside me ‘Cause I want ya, and I need ya And I’m down for you always.

How Kiki Challenge started

The dance moves match up to the lyrics as they jog alongside the moving car with the door still open. Who started it?  The trend was started by American comedian Shiggy, who danced along to the song in the middle of the road wearing a Reebok tracksuit.  For the lyrics “are you riding” he pretends to drive a car and makes a love heart with his hands when Drake sings “Kiki, do you love me?”  Drake thanked the comedian in person, tweeting a picture of the pairs with the caption: “Man got me a No1 record today!  “Oh my God!”.

It was from this dance that the trend was born although it is unclear when the moving car element was introduced, as Shiggy is just dancing in the middle of the road and doesn’t leap out of the car like a salmon  Innovation in it, who has done it?  A host of celebrities have done the dance including Ciara, Will Smith, K-Pop star J-Hope and of course Drake himself.   As well as that stars of Stranger Things – Millie Bobby Brown and Noah Shanapp, have also got in on the act.


 Is it dangerous?  Given that the challenge involves jumping out of a moving car and dancing in the middle of the road, it is considered to be dangerous and there have been a number of mishaps. In Russia, a singer was hit by a car door as she danced along, whilst in the UK an 18 year-old girl was critically hurt and had to spend time in intensive care. Police all around the world have warned people against the challenge, including in India, Spain, the US, Malaysia and the United Arab Emirates. Where they have warned people that the craze is dangerous and people caught trying it may face criminal charges.

In India, Mumbai Police warned on Twitter: “Not just a risk for you but your act can put life of others at risk too Desist from public nuisance or face the music!”  I, for one, cannot work out why jumping out of a moving car into a busy road, and then dancing around for 30 seconds as cars whizz by at high speeds, could possibly be considered dangerous!

About Uduakobong David

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